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Grab & Go Research at Tottenville High School

The Staten Island Child Wellness Initiative wants to bring down the level of childhood obesity by 20 percent by the year 2026. City Harvest and the Citi Foundation want to get healthy grab & go items into delis, corner stores, and bodegas. Why not put the projects together and find out which healthy options high school and middle school students like?

First Project

Five young women at Tottenville High School ran a focus group and taste test on November 26, 2018, looking at grab & go items that might appeal to their peers. They also asked questions about school lunch.

The taste-test items came from Leo's Deli. Here are two favorites,according to the focus group:

Fruit cup from Leo's Deli, Forest Ave., Staten IslandVanilla yogurt parfait
 from Leo's Deli, Forest Ave., Staten Island

The winners: Fruit cups, yogurt parfaits, and avocado and egg wraps.

The students, who are members of St. John University's Difference Makers program, will help promote an online survey to middle and high school students about the food at their local corner stores and at school lunch.

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SnaxPo: Snacks Expo and Focus Group

The tables and participants.

SINFI and City Harvest's Healthy Retail group held the Snacks Expo (called SnaxPo for short) on October 9, 2018 at St. John's University. SnaxPo was a lead-in to the Tottenville High School Difference Makers project in November. The goal was to find out which healthy snacks and grab & go items that high school students might like and that Healthy Retail might want to recommend to delis and cornerstores.

Attendees were a mix of St. John's students, Tottenville High School students, SINFI members, City Harvest staff, local seniors, children, community partners, dieticians, and storeowners, 28 people in all.

The group was divided among five tables, on which there were a variety of healthy snacks, donated by their manufacturers or ShopRite, plus grab & go samples from York Street Market.

The snacks on each table.

Healthy snacks:

York Street Market grab & go items:

  • Baked zucchini fritters, harissa, greek yogurt snack box 
  • Chicken, hummus & veggie snack box 
  • Fruit & cheese snack box 
  • Greek yogurt veggie dip
  • Large fruit & yogurt parfait
  • Egg white wrap
  • The best friend (peanut butter, fruit, cheese, egg) 
  • Tomato cucumber kalamata olive hummus snack box 

Results

Each of the products had their proponents, but two had multiple votes.

Favorite Snacks

# of Votes

York Street Best Friends 5
Nature's Bandits 3
York Street Parfaits
Blue Diamond Nut-Thins
Enlightened Broad Bean BBQ Snacks (ShopRite)    
Skinny Dip Almonds
Fruit IQ Fruit Leathers
Bean Sprout Snack (ShopRite)
York Street Olives, Hummus
Takis
Bobby Sue's Nuts
Interesting Agreements
York Street products!
Questions
  • Would people really pay for this? Depends on the community.
  • Would retailers space be available to these brands?
  • Does customer demand lead to products in stores?
  • How much are you really willing to spend? E.g., energy bites @ $8
  • Can kids open the [York Street] plastic containers?
  • Natural or added sugar? 
  • Date cookies hit the nutrition marks but they were dry.
  • How to value the nutrition components? Depends on the dietary restrictions of the individual. For example, hidden sodium in the egg white wrap, yogurt dip, etc.
  • What's the retail price for a bodega? Is it a 50% markup on the York St. items? Can we make the items ourselves onsite?
  • Stuff to commute with--example of the ferry snack bars, stores at the two terminals: can we get them to add more healthy items?
  • Organics, preservatives increase/decrease appeal?
  • Why are there no preservatives in York St. items? Answer: Unbroken cold chain (38°F) from farm to factory to stores. 

SnaxPo Insights

Healthy Retail later reviewed the results and the process itself. Here are the insights:

Collecting the overall results.

  • Grace (middle-schooler) mentioned that she wouldn’t get a product that her friends couldn’t get—the accessibility is important.
  • Parents buy snacks for children and children buy snacks for themselves.
  • 6 people feels like a good number per table.
  • Bring snacks out in courses.
  • Would be good to hear from more retailers.
  • Effective to have retailers and taste testers at the same table.
  • Retailers looked at the products through a price lens.
  • Would have been good to have childcare available when adults were present.
  • Felt like people who came are people who are already interested in health and nutrition.
  • Could be done at schools, community centers, or Brighter Bites pick-up locations.
  • York Street products were most popular.
  • Too many snack items [to test--there should have been a more curated collection].
  • People have different tastes and preferences.
  • For some of the products, people were able to assess if they liked the product just by looking at it.
  • Kids tend to gravitate toward familiar products.
  • Many of the products there were marketed towards adults.
  • It’s helpful and important to give samples of less familiar products.
  • Nutritionist need more guidance.
  • The kids Rosanna talked to seemed less interested in nutrition.
  • Kids seem to care more about taste and satiety.
  • Tasting products is fun and attracts people.
  • Some store owners may be interested in making fresh grab & go items.
  • The venue determined the timeframe (only time that space was available at St. John’s).
  • Align questions across all focus groups.
  • The rubric was a good tool to engage people. 

Omolara Johnson from SIPCW, the evening's photographer, with the thank-you gifts for the participants.

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Great Neighborhood Stores and Tottenville High School's Decal Design

In 2017, SINFI and SIPCW wanted to expand the universe of delis, corner stores, and bodegas with which they could work. We wanted to find stores that offered fresh produce, were locally owned, offered healthy and tasty food, were ethnically diverse and authentic, and whose owners and managers loved their neighborhoods and their customers.

To find them, SINFI gave out more than 3,000 postcards asking for nominations of great neighborhood stores to libraries, parks, the ferry terminal, faith-based organizations, hospitals, pantries, and clinics. We also created online versions of the postcard, which students and friends of the Center for Intercultural Advancement at Wagner College translated into Spanish, Russian, and Chinese. See http://surveymonkey.com/r/shopsinfi if you'd like to see them.

Once we found them, though, we needed to let them and their customers know they're "Great Neighborhood Stores."

Students Designed the Decal

Difference Makers is a college-readiness program that teaches high school students about providing service to the community and helps them to achieve their required service hours for high school graduation. Difference Makers is led by Dr. William Reisel, professor of management at St. John’s University.

As part of the St. John’s University Difference Makers program, students in Tottenville High School’s graphic design classes developed window decals for the nominees.

One of the two Tottenville High School teams.

One of the two Tottenville High School teams.

The second team with the window decal.

The second team with the window decal.

Nomination decal image

 

SINFI members brought the decals to all the nominees, and most of the decals are still up, two years later. Our Facebook

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About SINFI

The Staten Island Neighborhood Food Initiative (SINFI) is a coalition of City Harvest, Staten Island Partnership for Community Wellness, and other businesses, organizations, and individuals committed to making Staten Islanders healthier one neighborhood at a time by increasing access to and demand for healthy fruits and vegetables.

Our Partners

Staten Island Neighborhood Food Initiative (SINFI) created with support from

City Harvest

SIPCW

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